Swisscom, a leader in telecommunications, sought to introduce an innovative B2B connectivity solution. The goal was to develop a high-performing internet product for wholesale customers, ensuring reliability and scalability in the Swiss market. From business case development to product launch, I took end-to-end responsibility for Direct Internet Access. This included defining the product strategy, creating a seamless customer journey, and aligning the product with Swisscom's broader business objectives.

Through strategic product management, I oversaw every aspect of the project, ensuring the solution met the unique needs of B2B customers. A key challenge was to position the product as a market-leading solution while managing significant investment and stakeholder expectations. The successful outcome was achieved through a clear user experience design and a robust go-to-market strategy, resulting in a successful market launch in 2020.

The result: A pioneering connectivity product that strengthened Swisscom's wholesale offerings and delivered high value to its business customers.