Product Strategy
Led the end-to-end development of Direct Internet Access for Swisscom, managing a significant investment to bring an innovative connectivity solution to market for B2B wholesale customers, ultimately achieving a successful launch in 2020.
Swisscom - Direct Internet Access
Sector: Telecommunications
Services:
Product Strategy
Product Development
Customer Experience Design
Market Launch
I led the end-to-end product development of Swisscom’s B2B connectivity solution, from business case to market launch. My focus was on product strategy, customer journey design, and ensuring alignment with Swisscom’s business objectives. A key challenge was positioning the product as a market leader while managing investment and stakeholder expectations. The successful launch in 2020 reinforced Swisscom’s wholesale portfolio with a high-performing, scalable solution.