As a co-founder of Cielato Ice Cream, I played a crucial role in establishing the startup's brand from the ground up. This involved the complete conception and design of the brand identity, including the logo, corporate identity (CI/CD), and web design to create a distinctive and memorable presence. Additionally, I developed the point-of-sale (POS) concept, ensuring a consistent brand experience for customers at every interaction.

Beyond the creative work, I was also deeply involved in strategic decisions, including market positioning, brand storytelling, and go-to-market strategies. The result: A cohesive brand that not only defined Cielato’s unique value proposition but also resonated with customers, driving engagement and supporting business growth in its early stages.