About

Driven by a passion for communication and brand management, I craft impactful brand experiences. My diverse expertise in business, creativity, and technology allows me to transform complex challenges into innovative solutions. With a focus on digitalisation, I address contemporary issues effectively. As an experienced product manager, I bring strong leadership and effective stakeholder management to every project.

Experience

  • 2017 - 2023

    Successfully launched Mail-Security, Secure Internet Traffic, and Direct Internet Access, driving innovation in Swisscom's business and wholesale product offerings.

    Managed the InOne-KMU portfolio, serving over 200,000 business clients, ensuring customer satisfaction and portfolio growth.

    Developed strategic initiatives to strengthen Swisscom's market position in the B2B segment.

    Digitally transformed B2B customer processes to enhance efficiency and improve the customer journey.

    Created impactful communication strategies for InOne-KMU products, boosting market visibility.

    Led cross-functional project teams of over 10 members, managing both internal and external stakeholders using the SAFe framework.

    Conducted market analysis to identify trends and customer needs, driving continuous innovation and product development.

  • 2016 - 2017

    Managed Swiss clients, including 51% of SMI companies, ensuring top-tier customer relationships.

    Established and expanded the Swiss team, significantly growing the customer portfolio.

    Acquired new clients and provided comprehensive customer care, consulting, and support.

    Negotiated with key accounts, successfully securing SBB as a major client.

    Led tenders and framework contracts, ensuring optimal outcomes for both clients and the company.

  • 2015 - 2017

    Founded an IT SME, securing 12 corporate clients and establishing a solid business foundation.

    Managed customer care, acquisition, and the development of new business fields.

    Oversaw IT projects specifically tailored to the needs of the SME sector.

    Led a team of up to four employees, driving project success and team collaboration.

Education

MAS Marketing Management
Zurich University of Applied Sciences (ZHAW)

CAS Pricing
CAS Marketing Automation & Artificial Intelligence
CAS Service Design & Innovation
CAS Digital Brand Management (final grade: 6.0)

CAS Consulting & Communication
University of Applied Sciences in Business Administration Zurich (HWZ)

SAFe Product Owner/Product Manager (4.5)
SAFe® PO/PM Certification

SDN Fundamentals
HSR University of Applied Sciences Rapperswil

Telematics Technician EFZ
Technische Berufsschule Zürich

Skills

Customer Experience Design, UX Design, Service Design, Product Consulting, Innovation Consulting, Strategy Consulting, Brand Consulting, Concept Development, Product Management, Market Analysis, Go-to-Market Strategy, Stakeholder Management, Agile Leadership, Team Building, Visual Communication, Commercial Photography, Branding, Creative Direction, Storytelling, Digital Marketing, Corporate Identity Development, Workshop Facilitation, SAFe Framework.

Language

German, native language
English, C1 (proficient)
Italian, B2 (upper-intermediate)
French, A2 (elementary)