About

I bring strategy to life through experience. At the intersection of Experience Design, Service Innovation, and Strategy, I turn complex challenges into seamless, meaningful solutions.

With a background in Product Management and Business Strategy, I bridge creativity and execution to develop digital services and brand experiences that leave a lasting impact.

My approach is strategic yet hands-on connecting vision with action, always with a strong focus on collaboration, innovation, and customer-centricity. Every touchpoint should deliver real value to create experiences that matter.

Experience

  • 03.2022 – 12.2023
    Zurich & Sri Lanka

    Established the bio-vegan ice cream brand “Cielato” in Zurich, with responsibility for marketing, brand management, and business development.

    From 07.2023: Prototyped a sustainable tourism concept with the start-up Cielato and supported a local aid project in Sri Lanka.

  • 09.2017 - 07.2023
    Zürich/Bern

    Developed and launched Mail Security & Secure Internet Traffic

    Product management responsibility for Swisscom’s InOne-KMU Office (200,000+ customers)

    Designed product communication for InOne-KMU Office

    Led cross-functional project teams (10+ members)

    Product Manager Wholesale

    Full responsibility for the launch of Direct Internet Access (DIA)

    Co-managed the product portfolio and life cycle management

    Conducted market analysis and identified trends and customer needs

    Led agile product development with internal and external stakeholders

  • 07.2016 – 05.2017
    Zürich/Berlin

    Established the Switzerland team and expanded the client portfolio.

    Managed new client acquisition, relationship building, consulting, and account management.

    Led negotiations with key accounts, securing SBB as a client.

    Responsible for tenders and framework agreements.

  • 07.2015 – 05.2017
    Zürich

    Founded an IT SME, acquiring and managing a portfolio of 12 business clients.

    Handled client relations, acquisition, and development of new business areas.

    Led and implemented IT projects within the SME sector.

    Managed and led a team of up to four employees.

Education

MAS Marketing Management
Zurich University of Applied Sciences (ZHAW)

CAS in Pricing, Pricing Strategy & Market Economics
CAS in AI-driven Innovation & Service Design
CAS in Digital Brand Management & Brand Strategy

CAS Consulting & Communication
University of Applied Sciences in Business Administration Zurich (HWZ)

SAFe Product Owner/Product Manager (4.5)
SAFe® PO/PM Certification

SDN Fundamentals
HSR University of Applied Sciences Rapperswil

Skills

Customer Experience Design, Experience Strategy, UX & Service Design, Product & Innovation Consulting, Strategy & Brand Consulting, Brand Positioning & Messaging, Business Design, Concept Development, Product Management, Market Analysis, Go-to-Market Strategy, Customer Research & Insights, Stakeholder Management, Agile Leadership & Team Collaboration, Human-Centered Design, Digital Ecosystem Strategy, Visual Communication & Branding, Creative Direction & Storytelling, Digital Marketing & Corporate Identity Development, Workshop Facilitation & Design Sprints, Commercial Photography, Brand & Identity Photography

Language

German, native language
English, C1 (proficient)
Italian, B2 (upper-intermediate)
French, A2 (elementary)