About

Driven by a passion for communication and brand management, I craft impactful brand experiences. My diverse expertise in business, creativity, and technology allows me to transform complex challenges into innovative solutions. With a focus on digitalisation, I address contemporary issues effectively. As an experienced product manager, I bring strong leadership and effective stakeholder management to every project.

Experience

  • 03.2022 – 12.2023
    Zurich & Sri Lanka

    Established the bio-vegan ice cream brand “Cielato” in Zurich, with responsibility for marketing, brand management, and business development.

    From 07.2023: Prototyped a sustainable tourism concept with the start-up Cielato and supported a local aid project in Sri Lanka.

  • 09.2017 - 07.2023
    Zürich/Bern

    Developed and launched Mail Security & Secure Internet Traffic

    Product management responsibility for Swisscom’s InOne-KMU Office (200,000+ customers)

    Designed product communication for InOne-KMU Office

    Led cross-functional project teams (10+ members)

    Product Manager Wholesale

    Full responsibility for the launch of Direct Internet Access (DIA)

    Co-managed the product portfolio and life cycle management

    Conducted market analysis and identified trends and customer needs

    Led agile product development with internal and external stakeholders

  • 07.2016 – 05.2017
    Zürich/Berlin

    Established the Switzerland team and expanded the client portfolio.

    Managed new client acquisition, relationship building, consulting, and account management.

    Led negotiations with key accounts, securing SBB as a client.

    Responsible for tenders and framework agreements.

  • 07.2015 – 05.2017
    Zürich

    Founded an IT SME, acquiring and managing a portfolio of 12 business clients.

    Handled client relations, acquisition, and development of new business areas.

    Led and implemented IT projects within the SME sector.

    Managed and led a team of up to four employees.

Education

MAS Marketing Management
Zurich University of Applied Sciences (ZHAW)

CAS Pricing
CAS Marketing Automation & Artificial Intelligence
CAS Service Design & Innovation
CAS Digital Brand Management (final grade: 6.0)

CAS Consulting & Communication
University of Applied Sciences in Business Administration Zurich (HWZ)

SAFe Product Owner/Product Manager (4.5)
SAFe® PO/PM Certification

SDN Fundamentals
HSR University of Applied Sciences Rapperswil

Telematics Technician EFZ
Technische Berufsschule Zürich

Skills

Customer Experience Design, UX Design, Service Design, Product Consulting, Innovation Consulting, Strategy Consulting, Brand Consulting, Concept Development, Product Management, Market Analysis, Go-to-Market Strategy, Stakeholder Management, Agile Leadership, Team Building, Visual Communication, Commercial Photography, Branding, Creative Direction, Storytelling, Digital Marketing, Corporate Identity Development, Workshop Facilitation, SAFe Framework.

Language

German, native language
English, C1 (proficient)
Italian, B2 (upper-intermediate)
French, A2 (elementary)